ina
CLIENT:
ERSTE IMMOBILIEN - Kapitalanlagegesellschaft | Kallco
SERVICES:
Brand Creation | Copywriting | Logo Design | Corporate Design | Coming Soon Landing Page | Web Design & Development | Illustration | Site Plan | Photography | Brochure
INITIAL SITUATION:
A particularly sustainable large-scale rental project in Vienna’s 11th district. The properties by Erste Immobilien in collaboration with Kallco required a modern positioning that reflects the year 2024.
TARGET GROUP:
Singles, couples, young families, best agers
RESULT:
“ina” has come to life. Innovative – Sustainable – Exceptional. A persona that not only represents the real estate project itself but also embodies the contemporary spirit lived within it.
INA
Innovative. Sustainable. Exceptional.
Given the broad target audience and the unique location, we wanted to create a brand that feels approachable and likeable for everyone. The idea of giving the project a personal avatar with its own name emerged quickly. After a few creative rounds, we settled on a name including its abbreviation: “ina.” Simple, friendly, and with just a hint of hipster flair.
The design is intentionally minimalist, while the inviting color palette extends seamlessly from the logo to the website, the site plan, and the brochure.
Hand-drawn illustrations complete the concept perfectly, giving this exceptional real estate project a personality and a face of its own.
Do you have a current project?
Let’s bring your vision to life and write your success story together.
CONTACT
