The River Terrace
CLIENT:
Neopartments | Funk Immobilien
SERVICES:
Communication strategy | Content strategy | Naming | Copywriting | Logo design | CI manual | Coming-soon landing page | Web design & development | Project brochure | Building application documents | Renderings | Location map | Apartment finder
INITIAL SITUATION:
Our client secured a unique plot of land in Heiligenstadt to develop six luxurious terraced houses.
TARGET GROUP:
Luxury segment
RESULT:
Highly qualified inquiries delivered directly to our client. A small performance marketing campaign on top allowed us to scale the number of inquiries up or down, depending on the advertising budget.
THE RIVER TERRACE
Living with a View
The name was already provided by the client — and immediately approved by our creative team.
We have an incredible view of the Danube, and every unit offers a generously sized terrace. From the very beginning, it was clear that we needed a striking hero visualization to set the tone. Even though the project itself is only partially visible, the emotional impact is immediate. We sell far more through emotion than most people realize.
The web design and the remaining visualizations speak the same luxurious language as the project itself. We showcase the communal areas, the special elevator, and the high-end interior features. With our apartment finder module, we display exactly which terrace belongs to which unit to generate higher-quality leads. The hand-drawn highlights, perfectly matched to the project’s style, offer additional insights into the distinctive features of the development.
Once all designs and layouts were completed, we successfully launched the project on social media — generating even more inquiries!
Do you have a current project?
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