The River Twins
CLIENT:
Neopartments | Funk Immobilien
SERVICES:
Communication Strategy | Content Strategy | Naming | Copywriting | Logo Design | Corporate Design | Coming Soon Landing Page | Webdesign & Development | Project Brochure | BAB | Visualizations | Location Map | Unit Finder
INITIAL SITUATION:
Four freehold apartments between the Old and New Danube – defined by exceptional architecture.
TARGET GROUP:
Young families, singles
RESULT:
Despite a limited budget and without launching a social media performance campaign, we were able to establish a strong foundation for successful sales: A high-quality, emotionally resonant brand that positions the project clearly and builds trust.
THE RIVER TWINS
Escaping the hustle of everyday life
This branding continues the story we began with another project, The River Terrace, creating a strong sense of recognition for both our client and their target audience.
Since this particular development is located between two rivers, we seized the opportunity to extend the established “River” brand. Given the distinctive architecture of the two building structures, we recommended producing at least two exterior visualizations. With only four units and a naturally limited budget, we complemented the project with two interior visualizations and completed the remaining content using carefully selected stock and mood imagery.
Even we must respect budget frameworks that reflect the actual scale of a project. A simple unit finder module and a clean, illustrated location map complete the package — perfectly tailored to appeal to families and young couples.
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